F&B Business Accelerator is a program developed by the Hospitality Culture Institute, an organization that brings together HoReCa leaders and professionals, academic partners, architects, media representatives, entrepreneurs and business angels. All of them offer their expertise with the purpose of enabling networking practices, discovering new solutions and creating innovative ways to push the food culture and create profitability for every business, small or large.

As an independent research, training and consulting association, the Hospitality Culture Institute studies the market and trends in the HoReCa industry. Its mission is to identify trends with social, economic, and political impact and to share know-how and concrete solutions.

Projects developed by the Hospitality Culture Institute:

It hosts the HoReCa industry excellence awards gala, where more than 130 jury members vote on the best businesses and entrepreneurs.

The Hospitality Industry Summit organizes, together with the Hospitality Industry Employers’ Federation, the Industry Summit.

It implements the largest food service research in Romania.

It brings the leaders of the HoReCa industry to the same table, in a series of informal discussions.

URBEA Food Fest is an event that brings the community together, creating opportunities to socialize, experience, and discover new things. Each year, the festival continues to impress and create new memories for both returning and new visitors.