HORECA
BUSINESS
ACCELERATOR

Led by Innovation

2nd Edition

An educational program by

HORECA
BUSINESS
ACCELERATOR

Led by Innovation

2nd Edition

An educational program by

MISSION

lupa
click
chart
hand

Find, mentor and scale-up the genius in hospitality entrepreneurs

Stimulate IT companies to develop apps and technologies for hospitality sector

Help Start-up Hospitality Companies in Romania sharpen their competitive edge

Finance innovative businesses and help them overcome themselves

MISSION

lupa
click
chart
hand

Find, mentor and scale-up the genius in hospitality entrepreneurs

Stimulate IT companies to develop apps and technologies for hospitality sector

Help Start-up Hospitality Companies in Romania sharpen their competitive edge

Finance innovative businesses and help them overcome themselves

gear

VISION

Increase the percentage of sustainable businesses in HoReCa by 10% in 3 years
(YTD 60% are going bankrupt within the first 9 months)

Help 5 hospitality businesses to develop outside Romanian market within 2 years 

gear

VISION

Increase the percentage of sustainable businesses in HoReCa by 10% in 3 years
(YTD 60% are going bankrupt within the first 9 months)

Help 5 hospitality businesses to develop outside Romanian market within 2 years 

We search for innovative ideas and startups in the following areas:

serving

Food&drinks serving concepts

products

Food&drinks products

technology

Technology for hospitality industry

We search for innovative ideas and startups in the following areas:

serving

Food&drinks serving concepts

products

Food&drinks products

technology

Technology for hospitality industry

HOW WE DO IT

1
We receive applications until 31st of january 2021 From Idea and Early stage start-up’s through Recruiting Events, referrals or Direct Application.

1. Application

2

2. Selection

We will accept ideas and start-ups with the greatest potential to become successful businesses.

3

3. Acceleration

6 weeks mentorship, research and capacity building, IP & Regulation, revenue and Business model.

1

4. Demo Day

Presenting the best startups in
front of partner companies and investors.

HOW WE DO IT

1

1. Application

We receive applications until 31st of january 2021 From Idea and Early stage start-up’s through Recruiting Events, referrals or Direct Application.
2

2. Selection

We will accept ideas and start-ups with the greatest potential to become successful businesses.

3

3. Acceleration

Six weeks mentorship, research and capacity building, IP & Regulation, revenue and Business model.

1

4. Demo Day

Presenting the best startups in
front of partner companies and investors.

Curricula

3

Business Concept
Business Model
Branding
Systemic Coaching
PR & Corporate Communication
Digital Transformation
Marketing 7PS
Hospitality Trends

2

Legal
HR
Kitchen & Operational Bar
Operational Management
Engineering Menu
Franchising și M&A
Client Service Attitude

1

Fiscality
Fiscal Opportunities
Funding Opportunities
EU funding opportunities
Scaling Session
Investment Case
Intellectual Property and Competition Law
Corporate Governance

6 WEEKS incubation PROGRAM

Mentorship sessions every week
DEMO Day
Post-graduation support

Curricula

3

Business Concept
Business Model
Branding
Systemic Coaching
PR & Corporate Communication
Digital Transformation
Marketing 7PS
Hospitality Trends

2

Legal
HR
Kitchen & Operational Bar
Operational Management
Engineering Menu
Franchising și M&A
Client Service Attitude

1

Fiscality
Fiscal Opportunities
Funding Opportunities
EU funding opportunities
Scaling Session
Investment Case
Intellectual Property and Competition Law
Corporate Governance

6 weeks incubation PROGRAM

Mentorship sessions every week
DEMO Day
Post-graduation support

mentor & trainer

mentor5

Tinu Sebeșanu

CEO of Trend Hospitality

Tinu Sebeșanu is CEO of Trend Hospitality, a leader in consultancy and management  in the hospitality industry, as well as regional representative of some of the most powerful international brands. He is the man that imposed Howard Johnson Hotel ( now Sheraton) in the tourism market of Bucharest and brought the Ramada chain to Romania. 

mentor

Utku-Ogrendil

Utku Ogrendil

CEO SIBS Romania

He has an experience of more than 20 years in the banking financial field. Since 2000, Utku Ogrendil has held several management positions in local banks: Finansbank (Credit Europe Bank), Banca Transilvania, Libra Internet Bank and Garantibank. Since 2011 he has switched to the technology providers area, becoming CEO of Provus Romania. Later the company was integrated into the international group Wirecard

mentor & trainer

Gabriel-Iovu

Gabriel Iovu

CEO Expressoft

Gabriel Iovu – Owner Expressoft. He is a serial entrepreneur, investor and CEO/founder of Expressoft Technology, dedicating his professional career to developing innovative products and services for different industries. Gabriel Iovu has been extensively involved in the development of the Romanian software industry, being also an active member of different associations supporting Romanian Entrepreneurs: Romanian Business Leaders, Tech Angels and AmCham Association.

MENTORS &
TRAINErS’ TEAM

1/4

mentor & trainer

razvan-gheorghiu-testa

Răzvan Gheorghiu-Testa

Founding Partner at Țuca Zbârcea & Asociații

Răzvan Gheorghiu-Testa – Partner at Țuca Zbârcea & Asociații. He has built up significant experience in corporate/M&A, real estate, taxation and has been directly involved in many of the most important projects taking place in Romania, including acquisitions and disposal of real estate, investment and development real estate projects, and real estate finance.

trainer

mentor4

Dan Isai

CEO Salad Box

Eight years ago Dan Isai bet his money on healthy food, a market that was looked upon reluctantly in Romania. Today, Salad Box is the third biggest fast-food chain in the country. Internationally, Salad Box reached three continents, 12 countries and developed over 70 restaurants. Dan Isai is also shareholder in more than 15 other HoReCa businesses.

MENTORS & TRAINErS’ TEAM

mentor & trainer

mentor5

Tinu Sebeșanu

CEO of Trend Hospitality

Tinu Sebeșanu is CEO of Trend Hospitality, a leader in consultancy and management  in the hospitality industry, as well as regional representative of some of the most powerful international brands. He is the man that imposed Howard Johnson Hotel ( now Sheraton) in the tourism market of Bucharest and brought the Ramada chain to Romania. 

mentor

Utku-Ogrendil

Utku Ogrendil

CEO SIBS Romania

He has an experience of more than 20 years in the banking financial field. Since 2000, Utku Ogrendil has held several management positions in local banks: Finansbank (Credit Europe Bank), Banca Transilvania, Libra Internet Bank and Garantibank. Since 2011 he has switched to the technology providers area, becoming CEO of Provus Romania. Later the company was integrated into the international group Wirecard

mentor & trainer

Gabriel-Iovu

Gabriel Iovu

CEO Expressoft

Gabriel Iovu – Owner Expressoft. He is a serial entrepreneur, investor and CEO/founder of Expressoft Technology, dedicating his professional career to developing innovative products and services for different industries. Gabriel Iovu has been extensively involved in the development of the Romanian software industry, being also an active member of different associations supporting Romanian Entrepreneurs: Romanian Business Leaders, Tech Angels and AmCham Association.

mentor & trainer

razvan-gheorghiu-testa

Răzvan Gheorghiu-Testa

Founding Partner at Țuca Zbârcea & Asociații

Răzvan Gheorghiu-Testa – Partner at Țuca Zbârcea & Asociații. He has built up significant experience in corporate/M&A, real estate, taxation and has been directly involved in many of the most important projects taking place in Romania, including acquisitions and disposal of real estate, investment and development real estate projects, and real estate finance.

trainer

mentor4

Dan Isai

CEO Salad Box

Eight years ago Dan Isai bet his money on healthy food, a market that was looked upon reluctantly in Romania. Today, Salad Box is the third biggest fast-food chain in the country. Internationally, Salad Box reached three continents, 12 countries and developed over 70 restaurants. Dan Isai is also shareholder in more than 15 other HoReCa businesses.

trainer

mentor2

Mihai Bârsan

Founder at Brandelier.biz

In 2009 Mihai Bârsan became head of marketing of SABMiller’s subsidiay in Slovakia, and in April of 2012 became in charge of the marketing department at Ursus Breweries. He started his antrepreneurial adventure with  Brandelier.biz in January of 2019

trainer

mentor3

Claudiu Vrînceanu

Communication Specialist

Ambassador and connector of the business sector in Romania, Claudiu Vrânceanu plays the part of a „Bridge Builder” between entrepreneurs, investors, multinationals, media and the public sector (government authorities and European institutions)

trainer

ray-f-iunius

Ray Iunius

CEO Winsedswiss

CEO of Winsedswiss, Ray Iunius is seen by the experts în the industry as a true visionary in HoReCa. In the past, he was the director of development of  EHL Adivosory Services, from École hôtelière de Lausanne. And the graduates put his teachings into practice în their careers at the top of the hotel, banking or health fields

trainer

radu-savopol

Radu Savopol

Founder 5 to go

Radu Savapol developed the 5toGo coffe shop chain în 2015, having a prior 14 year experience as pub and club owner. Today 5toGo is the biggest coffe shop chain în Romania and one of the biggest în Europe.

MENTORS &
TRAINErS’ TEAM

2/4

trainer

mugurel-stan

Mugurel Stan

Professional Coach

Mugurel Stan is a professional Coach, graduate of Co-active coaching program at the Coaches Training Institute in USA. CTI has been a leader în the coaching industry for more than 20 years. Mugurel Stan has an extensive experience in both individual and group coaching, having worked with service providers, advertising, accountancy and financial consultancy firms, high level executives, administrative leaders, academic, business and political fields.

trainer

dragos-panait

Dragos Panait

FounderNext Root Management Systems

Dragos Panait has over 10 years of hospitality experience, an industry he knows very well, as a founder and operator of restaurants and hotels. To meet the needs of his industry peers, Dragos funded, in 2018, Next Root Management Systems, the 360° consulting agency dedicated to the HoReCa industry.

MENTORS & TRAINErS’ TEAM

trainer

mentor2

Mihai Bârsan

Founder at Brandelier.biz

In 2009 Mihai Bârsan became head of marketing of SABMiller’s subsidiay in Slovakia, and in April of 2012 became in charge of the marketing department at Ursus Breweries. He started his antrepreneurial adventure with  Brandelier.biz in January of 2019

trainer

mentor3

Claudiu Vrînceanu

Communication Specialist

Ambassador and connector of the business sector in Romania, Claudiu Vrânceanu plays the part of a „Bridge Builder” between entrepreneurs, investors, multinationals, media and the public sector (government authorities and European institutions)

trainer

ray-f-iunius

Ray Iunius

CEO Winsedswiss

CEO of Winsedswiss, Ray Iunius is seen by the experts în the industry as a true visionary in HoReCa. In the past, he was the director of development of  EHL Adivosory Services, from École hôtelière de Lausanne. And the graduates put his teachings into practice în their careers at the top of the hotel, banking or health fields

trainer

radu-savopol

Radu Savopol

Founder 5 to go

Radu Savapol developed the 5toGo coffe shop chain în 2015, having a prior 14 year experience as pub and club owner. Today 5toGo is the biggest coffe shop chain în Romania and one of the biggest în Europe.

trainer

mugurel-stan

Mugurel Stan

Professional Coach

Mugurel Stan is a professional Coach, graduate of Co-active coaching program at the Coaches Training Institute in USA. CTI has been a leader în the coaching industry for more than 20 years. Mugurel Stan has an extensive experience in both individual and group coaching, having worked with service providers, advertising, accountancy and financial consultancy firms, high level executives, administrative leaders, academic, business and political fields.

trainer

dragos-panait

Dragos Panait

FounderNext Root Management Systems

Dragos Panait has over 10 years of hospitality experience, an industry he knows very well, as a founder and operator of restaurants and hotels. To meet the needs of his industry peers, Dragos funded, in 2018, Next Root Management Systems, the 360° consulting agency dedicated to the HoReCa industry.

trainer

mentor7

Cristian Cristea

Business Development Manager Directoratat Macromex

After a ten year experience in sales at FMCG, Cristi chosed to join City Grill Group as Group Training Manager. He got to develop programs and projects for the biggest romanian group în hospitality, after which he joined MGC Group as HR Manager. He is currently with the Macromex team and continues to study at Hostalion Management School.

MENTOR

mentor1

Vlad Șeitan

Managing Partner The People Engagement Company

He worked for 13 years in key positions within the OMV Group. Currently, Vlad Șeitan is involved in three projects: consulting in the real estate area (with ongoing activities both in Romania and internationally), consulting in the area of ​​marketing, business development and strategy and The People Engagement Company.

trainer

Alexandra-Crăciun

Alexandra Crăciun

Board Member Women in Tech

She has more than 13 years of experience in branding, communication & marketing with medium sized brands, mostly from Transylvania, Romania.
She’s never been formally employed, after freelancing in her youth she started her own advertising agency (called Exquisite) for more than 4 years and then switched back to consultancy. For the last three years she launched one of the first dedicated project for hospitality industry in Romania, called Pinch of Salt, where she brings worldwide recognised chefs and trainers to meet with local community.

MENTORS &
TRAINErS’ TEAM

3/4

trainer

alex-cirtu

Alex Cirtu

Chef

After becoming known as a Masterchef participant, he quit his job as an English teacher and devoted 100% to cooking. Currently, he cooks at several private events and teambuildings and is the chef behind LifeBox, the online platform through which healthy food can be ordered.

trainer

raluca-vasilache

Raluca Vasilache

Partner at Țuca-Zbârcea & Asociații

She is a competition partner with Țuca Zbârcea & Asociații and has covered a wide array of legal issues in the field of competition law, as well as intellectual property. Praised for her work on merger control, antitrust and State aid cases she has undertaken numerous procedures of reviewing mergers and acquisitions under antitrust and competition law, acting for multinational clients from various sectors, such as oil, steel, pharma, telecommunications, consumer goods retail, electricity.

MENTORS & TRAINErS’ TEAM

trainer

mentor7

Cristian Cristea

Business Development Manager Directoratat Macromex

After a ten year experience in sales at FMCG, Cristi chosed to join City Grill Group as Group Training Manager. He got to develop programs and projects for the biggest romanian group în hospitality, after which he joined MGC Group as HR Manager. He is currently with the Macromex team and continues to study at Hostalion Management School.

MENTOR

mentor1

Vlad Șeitan

Managing Partner The People Engagement Company

He worked for 13 years in key positions within the OMV Group. Currently, Vlad Șeitan is involved in three projects: consulting in the real estate area (with ongoing activities both in Romania and internationally), consulting in the area of ​​marketing, business development and strategy and The People Engagement Company.

trainer

Alexandra-Crăciun

Alexandra Crăciun

Board Member Women in Tech

She has more than 13 years of experience in branding, communication & marketing with medium sized brands, mostly from Transylvania, Romania.
She’s never been formally employed, after freelancing in her youth she started her own advertising agency (called Exquisite) for more than 4 years and then switched back to consultancy. For the last three years she launched one of the first dedicated project for hospitality industry in Romania, called Pinch of Salt, where she brings worldwide recognised chefs and trainers to meet with local community.

trainer

alex-cirtu

Alex Cirtu

Chef

After becoming known as a Masterchef participant, he quit his job as an English teacher and devoted 100% to cooking. Currently, he cooks at several private events and teambuildings and is the chef behind LifeBox, the online platform through which healthy food can be ordered.

trainer

raluca-vasilache

Raluca Vasilache

Partner at Țuca-Zbârcea & Asociații

She is a competition partner with Țuca Zbârcea & Asociații and has covered a wide array of legal issues in the field of competition law, as well as intellectual property. Praised for her work on merger control, antitrust and State aid cases she has undertaken numerous procedures of reviewing mergers and acquisitions under antitrust and competition law, acting for multinational clients from various sectors, such as oil, steel, pharma, telecommunications, consumer goods retail, electricity.

trainer

Traian Titirișcă

Traian Titirișcă

HoReCa Entrepreneur & Consultant

He has extensive experience in the field of hospitality consulting and entrepreneurship, offering his expertise over time for some of the most important players in the industry. It also specializes in one to one promotional techniques, leisure/horeca channel development and Brand activation by consumer contact and events.

trainer

mentor12

Cezar Munteanu

Chef

Cezar Munteanu has been în the gastronomy field for over 27 years. He got to cook for top personalities in the world and also for the poor kids in Africa. Today he teaches culinary management, develops projects in the hospitality and food industries, teaches kids în Romania about healthy eating and inspires young cooks not just to cook, but to be responsible professionals

trainer

Dragoș-Doroș

Dragoș Doroș

Owner of Meat Busters

Dragoș, Tax Partner, has over 23 years’ experience in tax consultancy, mainly in the private sector, but he has also served as President of the National Agency for Fiscal Administration (ANAF) and Director of the Department of Legislation and Direct Taxation within the Ministry of Public Finance. Since joining KPMG he has been instrumental in building the leading Tax Consulting practice in Romania. He has worked with clients from numerous sectors and industries, using his detailed knowledge of legislation and of Romania’s fiscal administration.

trainer

bogdan-nicolae

Bogdan Nicolae

Co-founder of Barmania

Bogdan Nicolae is the co-founder of Barmania, a company that organizes courses and educational programs for sommeliers, baristas and bartenders. Later, together with his partner, Mihai Panfil, he opened the Origo coffee shop and Steam coffee shop chain.

MENTORS &
TRAINErS’ TEAM

4/4

trainer

alfred

Alfred "Jerry" Dauteuil

General Manager Jerry’s Pizza

He arrived in Romania in the early 1990s and opened a business that would become one of the most successful in the segment in which he operates: Jerry’s Pizza. If today, food delivery is a must, in the 1990s Alfred Dauteuil was a pioneer of this segment.

trainer

cristian-radu

Cristian Radu

Partner at Țuca-Zbârcea & Asociații

With significant experience in restructurings and business acquisitions, including cross-border acquisitions, the disposal of non-strategic businesses, divestitures, public offerings, squeeze-out and sell-out procedures and mergers, Cristian has acted on some of Romania’s most popular transactions of recent years as reflected in mass media.

trainer

dragos-bt

Dragos Ungureanu

Director Adjunct Comercial IMM Banca Transilvania.

MENTORS & TRAINErS’ TEAM

trainer

Traian Titirișcă

Traian Titirișcă

HoReCa Entrepreneur & Consultant

He has extensive experience in the field of hospitality consulting and entrepreneurship, offering his expertise over time for some of the most important players in the industry. It also specializes in one to one promotional techniques, leisure/horeca channel development and Brand activation by consumer contact and events.

trainer

mentor12

Cezar Munteanu

Chef

Cezar Munteanu has been în the gastronomy field for over 27 years. He got to cook for top personalities in the world and also for the poor kids in Africa. Today he teaches culinary management, develops projects in the hospitality and food industries, teaches kids în Romania about healthy eating and inspires young cooks not just to cook, but to be responsible professionals

trainer

Dragoș-Doroș

Dragoș Doroș

Owner of Meat Busters

Dragoș, Tax Partner, has over 23 years’ experience in tax consultancy, mainly in the private sector, but he has also served as President of the National Agency for Fiscal Administration (ANAF) and Director of the Department of Legislation and Direct Taxation within the Ministry of Public Finance. Since joining KPMG he has been instrumental in building the leading Tax Consulting practice in Romania. He has worked with clients from numerous sectors and industries, using his detailed knowledge of legislation and of Romania’s fiscal administration.

trainer

bogdan-nicolae

Bogdan Nicolae

Co-founder of Barmania

Bogdan Nicolae is the co-founder of Barmania, a company that organizes courses and educational programs for sommeliers, baristas and bartenders. Later, together with his partner, Mihai Panfil, he opened the Origo coffee shop and Steam coffee shop chain.

trainer

alfred

Alfred "Jerry" Dauteuil

General Manager Jerry’s Pizza

He arrived in Romania in the early 1990s and opened a business that would become one of the most successful in the segment in which he operates: Jerry’s Pizza. If today, food delivery is a must, in the 1990s Alfred Dauteuil was a pioneer of this segment.

trainer

cristian-radu

Cristian Radu

Partner at Țuca-Zbârcea & Asociații

With significant experience in restructurings and business acquisitions, including cross-border acquisitions, the disposal of non-strategic businesses, divestitures, public offerings, squeeze-out and sell-out procedures and mergers, Cristian has acted on some of Romania’s most popular transactions of recent years as reflected in mass media.

trainer

dragos-bt

Dragos Ungureanu

Director Adjunct Comercial IMM Banca Transilvania.

PARTICIPANTS BENEFITS

100 hours accelerator curricula

Access to the largest network of entrepreneurs and suppliers from HoReCa industry

Mentorship

Networking events

Creative department (access upon brief and time schedule)

Pitch for finance with top investors and business angels

PARTICIPANTS BENEFITS

100 hours accelerator curricula

Access to the largest network of entrepreneurs and suppliers from HoReCa industry

Mentorship

Networking events

Creative department (access upon brief and time schedule)

Pitch for finance with top investors and business angels

CALENDAR

until 31st of january 2021:

Registration

february 1st – 5th:

Application Analysis

february 10th – march 26th:

Boot Camp

april 2nd:

Graduation Day

april 5th:

Pitching Day

CALENDAR

until 31st of january 2021:

Registration

february 1st – 5th:

Application Analysis

february 10th – march 26th:

Boot Camp

april 2nd:

Graduation Day

april 5th:

Pitching Day