She has more than 13 years of experience in branding, communication & marketing with medium sized brands, mostly from Transylvania, Romania. She’s never been formally employed, after freelancing in her youth she started her own advertising agency (called Exquisite) for more than 4 years and then switched back to consultancy. For the last three years she launched one of the first dedicated project for hospitality industry in Romania, called Pinch of Salt, where she brings worldwide recognised chefs and trainers to meet with local community.