F&B Serving Concepts

Build a more efficient, better-run and more profitable hospitality business

F&B Serving Concepts is a 3-stage accelerator designed for restaurant, café, hotel, guesthouse, club and pub owners, as well as top management teams, who want to improve efficiency, identify hidden losses and make better business decisions.

The program combines in-person training, online consolidation sessions and access to F&B Innovation Camp, offering practical tools, relevant industry insight and applied support for hospitality businesses that want to grow – including those that have reached a plateau and need a clearer path to the next stage.

Only 10–12 hospitality businesses will be selected for this cohort, to ensure relevant discussions, applied feedback and direct access to mentors.

Who is this program for?

Innovative F&B Concepts

The hospitality industry is continuously evolving, shaped by changing consumer expectations, rising operational pressure and the need for stronger service concepts. F&B Serving Concepts is built for hospitality operators who feel the pressure of rising costs, operational inefficiencies and growth that has slowed down. It helps them understand where money is being lost, what needs to be optimized and how to build a healthier, more profitable business.

What you’ll work on

Customer Experience Design

Innovative Service Models

Operational Excellence

Digital Transformation in HoReCa

Menu Engineering

Leadership and Staff Development

Advanced Revenue Management

Cost Efficiency in F&B

Digital Marketing Strategies

Emerging Beverage Trends

Supply Chain Optimization

Sales Training & Upselling

Unique Interior Design

Event Space Management

HoReCa Legal Compliance

Financial Planning & Growth

Emerging HoReCa Technologies

Crisis Management

Key benefits:

Accepted participants will benefit from:

  • A focused 3-stage accelerator that brings together 3 in-person training days in Bucharest, online consolidation workshops via Zoom, and access to F&B Innovation Camp –  offering participants both practical learning and valuable industry exposure

  • Practical sessions built around real hospitality business challenges, with tools and frameworks that support better operational and business decisions

  • Direct access to trainers, mentors and industry professionals, with applied discussions relevant to each business

  • One-on-one mentorship and tailored feedback designed to help participants identify inefficiencies, reduce hidden losses and improve performance

  • Guaranteed access to F&B Innovation Camp, including presentations, workshops and discussions with leading voices from the industry

  • Pitching and validation opportunities in front of investors, strategic partners and the wider F&B community

  • Access to the F&B Business Accelerator alumni community, with long-term opportunities for networking, partnerships and continued growth

  • Access to the winners of the Romanian Hospitality Awards

Trainers & Mentors

Andrei Bartesch

Marketing Director Trenta Pizza

Valentin Pricopănescu

FOndator Cibo Romania

Valentin FIlip

Managing Partner Fortech Investments

Alexandru Sârbu

Investment Advisor Techcelerator

Cristi Movilă

Fondator & CEO Opticomm.AI

Luka Zivkovic

Co-founder & General Manager Bonapp

Adrian Șuteu

Board Member Transylvania Angels Network

Dr. Irina Raicu

Fondator Institute for Applied AI