The Serving Concepts Masterclass is an exclusive event designed specifically for owners and top management of restaurants, bars, cafes, hotels, and guesthouses. This unique event offers an unparalleled opportunity to engage in online workshops and meetings led by the industry leaders of the HoReCa sector. Participants will delve into a wide range of topics crucial for elevating their businesses in today’s competitive landscape.

Who is our target audience?

Innovative F&B Concepts

The food and beverage industry is continuously evolving, driven by changing consumer demands and innovative ideas. We support entrepreneurs who are breaking the mold, be it through sustainable sourcing, unique culinary experiences or innovative service concepts.

Curricula

Customer Experience Design

Innovative Service Models

Operational Excellence

Digital Transformation in HoReCa

Menu Engineering

Leadership and Staff Development

Advanced Revenue Management

Cost Efficiency in F&B

Digital Marketing Strategies

Emerging Beverage Trends

Supply Chain Optimization

Sales Training & Upselling

Unique Interior Design

Event Space Management

HoReCa Legal Compliance

Financial Planning & Growth

Emerging HoReCa Technologies

Crisis Management

Key benefits:

Accepted participants will benefit from:

  • 3 weeks with 1 mentorship meeting each day (Monday – Friday)
  • Access to the winners of the Romanian Hospitality Awards
  • Applied feedback meeting with the Board of Advisers of the F&B Business Accelerator
  • Access to the alumni group of the F&B Business Accelerator

 

Guaranteed prizes worth 1560 EUR for each accepted candidate, offered by Bookingham:

Online booking services:

  • Booking module
  • Addition of phone reservations
  • Client history
  • Automatic sending of booking confirmation and reminder SMS
  • Dynamic digital menu with QR code
  • Virtual waiter / table ordering
  • Robot customer service calls

 

Marketing services:

  • Addition of offers & discounts
  • SMS Marketing – 1 campaign
  • 8 posts on Instagram / Facebook
  • Google Ads / FB & Instagram Ads
  • Marketing consultancy and strategy
  • Presentation website – 1 Page”

 

Guaranteed prizez worth up to  1.404 EUR for each participant, offered by Yuzu:

 

Personalized Click & Collect Platform, Free for 6 Months, Valued at 600 Euros:

  • Web platform through which customers can place and pay for orders remotely, to be picked up later
  • Table order module
  • Custom design according to the brand
  • Dynamic menu module
  • Customer database module
  • Upsell/cross-sell module
  • Promotional campaigns and discounts module
  • Order tracking module
  • Integration with Netopia
  • Integration with POS/management system
  • Delivery within 24-48 hours

Or personalized Delivery Platform, Free for 6 Months, Valued at 714 Euros:

  • Web platform through which customers can place and pay for orders remotely, to be delivered later to their homes
  • Custom design according to the brand
  • Customer database module
  • Dynamic menu module
  • Upsell/cross-sell module
  • Promotional campaigns and discounts module
  • Delivery zones module with minimum order settings and delivery fee
  • Order tracking module
  • Courier interface
  • Integration with Netopia
  • Integration with POS/management system
  • Delivery within 24-48 hours

Or Self Kiosk Software (requires separate hardware), Free for 6 Months, Valued at 1404 Euros:

  • Self kiosk = equipment installed on-site through which customers can place and pay for orders without a cashier’s help
  • Custom design according to the brand
  • Dynamic menu module
  • Upsell/cross-sell module
  • Promotional campaigns and discounts module
  • Order tracking module
  • Order status screen
  • Table number module
  • Standby ads module
  • Integration with bank terminal
  • Integration with cash payments at the kiosk
  • Integration with POS/management system
  • Delivery within 24-48 hours

Trainers & Mentors

Ioana Dogaru

Consultant Strategie și Comunicare

Laurentiu Banescu

Co-founder Zăganu Craft Beer

Paul Iftode

Purchasing Director City Grill Group

Cristian Antofic

Head of Indirect Sales, Vodafone Business

Marinela Mihalcea

Head of Financial Products UniCredit Bank

Tudor Iacob

Cofounder Unison Plant Based

Cătălin Gealapu

Head of Sales Tazz

Daniel Preda

Managing Director al Toyota Material Handling Romania