The Serving Concepts Masterclass is an exclusive event designed specifically for owners and top management of restaurants, bars, cafes, hotels, and guesthouses. This unique event offers an unparalleled opportunity to engage in online workshops and meetings led by the industry leaders of the HoReCa sector. Participants will delve into a wide range of topics crucial for elevating their businesses in today’s competitive landscape.

Who is our target audience?

Innovative F&B Concepts

The food and beverage industry is continuously evolving, driven by changing consumer demands and innovative ideas. We support entrepreneurs who are breaking the mold, be it through sustainable sourcing, unique culinary experiences or innovative service concepts.


Customer Experience Design

Innovative Service Models

Operational Excellence

Digital Transformation in HoReCa

Menu Engineering

Leadership and Staff Development

Advanced Revenue Management

Cost Efficiency in F&B

Digital Marketing Strategies

Emerging Beverage Trends

Supply Chain Optimization

Sales Training & Upselling

Unique Interior Design

Event Space Management

HoReCa Legal Compliance

Financial Planning & Growth

Emerging HoReCa Technologies

Crisis Management

Trainers & Mentors

Laurentiu Banescu

Co-founder Zăganu Craft Beer

Paul Iftode

Purchasing Director City Grill Group

Cristian Antofic

Head of Indirect Sales, Vodafone Business

Marinela Mihalcea

Head of Financial Products UniCredit Bank

Tudor Iacob

Cofounder Unison Plant Based

Cătălin Gealapu

Head of Sales Tazz

Daniel Preda

Managing Director al Toyota Material Handling Romania

Adina Murariu

Head of Service Operation - MetLife