The F&B Products and Serving Concepts is a tailored program designed to nurture the growth and development of entrepreneurs innovating in the Food & Beverage (F&B) product and service concepts sector. This unique accelerator brings together a dynamic mix of F&B experts, including renowned chefs, successful restaurateurs, food and beverage product developers, marketing mavens, retail specialists, investors, and educators both from formal and informal sectors.

The program’s primary objective is to support emerging entrepreneurs in refining and perfecting their F&B products and service concepts, from initial ideation to market-ready offerings. It focuses on helping participants create compelling Minimum Viable Products (MVPs) and equips them with the strategies and knowledge needed to attract investment and scale their ventures effectively.

Participants accepted into the F&B Product Innovation program will engage in a comprehensive 6-week journey. This includes: online workshops, 1v1 mentoring, networking opportunities and a 3 days offline bootcamp at 4* hotel, Sovata, with more than 75 people from the industry (After movie last edition) (Who will be there)

Who is our target audience?

F&B Products

This program is specifically tailored for those who are in the early to mid-stages of developing unique and marketable F&B products, ranging from health-focused food items to artisanal beverages.

Innovative F&B Concepts

The food and beverage industry is continuously evolving, driven by changing consumer demands and innovative ideas. We support entrepreneurs who are breaking the mold, be it through sustainable sourcing, unique culinary experiences or innovative service concepts.

We are looking for startups that address topics such as:

Health-Focused Food Products

Companies creating health-conscious food items, such as gluten-free, vegan, or low-calorie options, catering to specific dietary needs and trends.

Artisanal Beverage Creations

Craft breweries or distilleries producing unique, small-batch drinks, or startups focusing on innovative non-alcoholic beverages like crafted sodas or mocktails.

Allergen-Free Food Alternatives

Development of food products that are safe for people with allergies, such as nut-free, dairy-free, or soy-free options, expanding inclusivity in food choices.

Plant-Based Meat Alternatives:

Developments in creating meat substitutes from plant sources that replicate the taste, texture, and nutritional value of real meat, catering to vegetarians, vegans, and meat-eaters looking for sustainable options.

Functional Beverages

Drinks enhanced with health-promoting ingredients like probiotics, vitamins, adaptogens, or CBD, aimed at improving health and well-being.

Edible Food Packaging

Innovative, edible packaging solutions made from natural ingredients, offering an eco-friendly alternative to traditional packaging.

Lab-Grown Dairy Products

Dairy products like milk or cheese produced using microbial fermentation processes, without the need for animals, catering to ethical and environmental concerns.

Cultured Meat

Meat grown in labs from animal cells, providing a cruelty-free and sustainable alternative to traditional meat production.

No-Additive Natural Snacks

Snacks made from whole, natural ingredients without any additives, preservatives, or artificial flavors.

*This list is not exhaustive.



Business Planning

Consumer Behavior Insights

Advanced Food Safety Protocols

Food Waste Reduction Solutions

Supply Chain Management

Digital Marketing

Craft Beverage Trends

Retailer Relationship Building

Food Tech Integration

Organic Certification Processes

Structure of a Pitch Deck

One Pager

Regulatory Compliance Updates

Mergers & Acquisitions

Structure of a P&L

Intellectual Property and GDPR

Communication Strategy

Funding meetings

Trainers and Mentors

Laurentiu Banescu

Co-founder Zăganu Craft Beer

Paul Iftode

Purchasing Director City Grill Group

Cristian Antofic

Head of Indirect Sales, Vodafone Business

Marinela Mihalcea

Head of Financial Products UniCredit Bank

Tudor Iacob

Cofounder Unison Plant Based

Cătălin Gealapu

Head of Sales Tazz

Daniel Preda

Managing Director al Toyota Material Handling Romania

Adina Murariu

Head of Service Operation - MetLife

3 Days Bootcamp

The CAMP combines an entrepreneurial way of thinking and working with a concrete process for developing breakthrough ideas and insights, aiming at producing real-world impact.
Participants from diverse backgrounds and disciplines work together to discover and leverage in-and-out-of-the-box opportunities for creating breakthroughs in a process of collaborative solution seeking.